By Keiko Tanaka

ISBN-10: 0415076471

ISBN-13: 9780415076470

Keiko Tanaka deals an research of the linguistic units which are utilized in ads, taking a look at the strategems which advertisers hire to realize and hold the eye in their viewers. utilizing relevance conception as a framework, she units out its key points and applies them to the language of written advertisements in Britain and Japan. specific emphasis is put on `covert communication', puns and metaphors, and the e-book features a detailed bankruptcy on pictures of girls in jap advertisements. it truly is totally illustrated all through with fresh contrasting ads drawn from the 2 nations.
The publication offers a compelling research of the language of advertisements, and an exploration of Relevance idea that may be of curiosity to students in lots of fields.

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Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka


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