By Monika Wohlrab-Sahr
Mit Beiträgen von Jürgen Gerhards, Andreas Reckwitz, Karl-Siegbert Rehberg, Johannes Weiß, Thomas Luckmann, Angela Keppler, Gabriele Rosenthal, Stefan Hirschauer, Andreas Hepp, Paula-Irene Villa, Wolfgang Ludwig Schneider, Andreas Göbel, Hartmut Esser und Armin Nassehi
By Timothy B. Weston,Lionel M. Jensen
Contributions by: David Bandurski, Susan D. Blum, Timothy Cheek, Gady Epstein, Andrew S. Erickson, Lionel M. Jensen, John Kamm, Wenquing Kang, Katherine Palmer Kaup, Travis Klingberg, Orion A. Lewis, Benjamin L. Liebman, Jonathan S. Noble, Tim Oakes, Jessica C. Teets, Alex L. Wang, and Timothy B. Weston.
By Clemens Bohrer,Christian Hoppe
By Allan J. Kimmel,Philip J. Kitchen
This assortment examines a key new improvement within the modern advertising panorama, the connection among the casual alternate of data and recommendation between shoppers – often called observe of mouth (WOM) – and rising social media. while WOM has been round seeing that so long as humans have engaged in conversations, its transmission is not any longer constrained to face-to-face interactions over the clothesline and throughout yard fences. this day, the dissemination of WOM via on-line channels akin to fb, Twitter, LinkedIn, YouTube channels, blogs, and shopper boards has considerably altered the alacrity during which product and repair messages are unfold throughout a dramatically extended client viewers. As advertising and marketing practitioners have come to acknowledge the ability of on-line WOM by way of its effect on client ideals, attitudes, and buying habit, potent concepts for leveraging the shopper dialog require larger perception and realizing of WOM and social media.
Towards that finish, this ebook deals ground-breaking learn from a powerful array of across the world popular advertising and marketing researchers at the nature and dynamics of WOM transmitted via social media channels, advancing our figuring out of buyer impression, which to this point has principally excited about offline WOM. one of the topical matters lined are most sensible practices for advertising and marketing practitioners, the conversational nature of on-line WOM, the dynamic interaction among on-line and offline WOM, WOM dimension and tracking, and cross-cultural affects on WOM.
This ebook used to be initially released as a different factor of the Journal of selling Communications.
By Jan Steinbach,Michael Krisch,Horst Harguth
By Fernando Gómez
The objective of this work-book is to be of use to the foodstuff journalist, even if a critic of easily an informer and to media reviews scholars: nutrients, catering and tourism scholars and to expert chefs restaurateurs due to the fact they're all events in realizing what values the critic or reviewer while he assesses their foodstuff. The tone within which it truly is written is designed to attract most people drawn to interpreting and reliable food.
By Reiner Keller
By Lee Barron
What is megastar? How do celebrities impact society? Why will we hold on their each be aware, tweet or prestige update?
Celebrity Cultures deals a clean perception into the sector of famous person stories through updating present debates and exploring fresh advancements. From the PR campaigns of Alexander the good and Julius Caesar to the election of Arnold Schwarzenegger as Governor of California, this ebook severely evaluates a few assorted famous person case-studies and considers what they display approximately modern worldwide society. bearing in mind matters equivalent to gender, sexuality, ethnicity, economics, politics and the media, the ebook attracts upon a number cultural theorists together with Theodore Adorno and Jean Baudrillard.
Over the process ten richly illustrated chapters, the book:
- Draws upon sociology, cultural conception, media research and superstar statement to discover and re-examine the learn of celebrity.
- Examines the foreign allure of superstar together with examples from India, China, South Korea and Indonesia.
- Includes bankruptcy introductions deciding on key issues and annotated extra examining suggestions.
Celebrity Cultures is a useful source for college students of big name, media and cultural studies.
By Alexa Robertson
Accessibly written, the booklet could be crucial studying for complicated undergraduate and masters scholars, fairly of media reviews, but in addition of sociology, politics and overseas relations.